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The prime objective of the society is the production, screening and promotion of good cinemas and documentaries with the active participation of the general public. It aims to adopt novel methods to educate and create awareness among the movie connoisseurs in Kerala regarding the socio-cultural, political and artistic values and impacts of all types of Visual Arts. The society will take care of the artists and creative technicians associated with its work. MCS plans to organise at regular intervals seminars, workshops and training programmes and arrange lectures by exponents of visual arts.